akirk wrote:- I definitely consume more fuel
I think it can go well beyond satisfaction but fun doesn't sell, does it!
akirk wrote:- I definitely consume more fuel
M1ke H wrote:That said, I also find the previous commentwaremark wrote:Most of the IAM Roadsmart personnel we come into contact with share our views on matters like these.
so it seems to me that somehow there is a disconnect between the lower and higher echelons of the organisation.
Horse wrote:Someone is interviewing them and choosing those up 'higher'. If it's been consistent results and views for some time, is that your disconnect?
hir wrote: we all know that it's difficult to sell "advanced driving".
hir wrote:akirk wrote:Gareth wrote:I see
But:
- if they don't have an accident / injure themselves / die
- if they don't cause anyone else to be in an accident / injured / or die
then is that not sufficient driving level?
Both IAM and RoSPA have an uphill task in persuading the general public to take an interest in improving their driving. It’s not easy,
GTR1400MAN wrote:The fun factor is why promoting/selling to riders is easier (though still often a struggle) as most are riding because they want to rather than they have to.
Horse wrote:Blimey! This thread has more twists and whirls than a Spirograph pattern.hir wrote: we all know that it's difficult to sell "advanced driving".
Is this a case of only knowing about the sausage you have when actually you need to sell the sizzle? If it's not easy to state (clearly and concisely) what benefits someone is likely to gain from the IAM, then selling it to anyone isn't already interested could be challenge.
So, what are those worthwhile benefits?
Introduction wrote:... the more confidence and knowledge at a driver's disposal, the greater his capacity for enjoying and taking pride in his driving.
Strangely Brown wrote:So, why do people have music lessons/coaching in order to play better. Isn't the tune recognisable already? To varying degrees can you not ask the same question of pretty much any coaching?
Personally, I think Joe Schmoe and John Q. Public are not the right target audience. They will only ever want to get better - and they have to want to first - if, any only if they have been exposed to the "higher" standards and can see for themselves something that they want.
The target audience should be as it always has been. i.e. Those drivers who want to improve already.
Otherwise... you can lead a horse etc etc.
Strangely Brown wrote:Horse wrote:hir wrote: we all know that it's difficult to sell "advanced driving".
Is this a case of only knowing about the sausage you have when actually you need to sell the sizzle? If it's not easy to state (clearly and concisely) what benefits someone is likely to gain from the IAM, then selling it to anyone isn't already interested could be challenge.
So, what are those worthwhile benefits?
From Roadcraft - 1977 edition - "The Blue Book".Introduction wrote:... the more confidence and knowledge at a driver's disposal, the greater his capacity for enjoying and taking pride in his driving.
It was true then and it's still true now.Strangely Brown wrote:So, why do people have music lessons/coaching in order to play better. Isn't the tune recognisable already? To varying degrees can you not ask the same question of pretty much any coaching?
Personally, I think Joe Schmoe and John Q. Public are not the right target audience. They will only ever want to get better - and they have to want to first - if, any only if they have been exposed to the "higher" standards and can see for themselves something that they want.
The target audience should be as it always has been. i.e. Those drivers who want to improve already.
Otherwise... you can lead a horse etc etc.
Horse wrote:if there are real benefits from 'advanced' driving, shouldn't they be incorporated into 'L' training so that every driver benefits instead of just the few who voluntarily take further training?
Horse wrote:Strangely Brown wrote:Otherwise... you can lead a horse etc etc.
Would I be that Horse?
Horse wrote:Also, you have identified the big 'sales' stumbling block:
can see for themselves something that they want.
Can that 'something' not be put into words, then proven?
Horse wrote:For musicians, those outcomes can be measured: same person before and after with increased abilities and skills. Big difference, though: be able to demonstrate Grade 6 scales and performance pieces might be life improving - but it isn't being identified in the blurb as life saving.
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