jont- wrote:So for all you folk that can't bring yourselves to leave the IAM, what's stopping you setting up an alternative organisation? Is there some magic legal protection IAM has? Marketing? I mean if you really want to attract folk to be better drivers wouldn't abandoning the IAMs image be a great first step in the right direction?
The short answers are no, no, no, and don't even bother thinking about it.
Who wants to go to the trouble and expense of setting up an alternative advanced driver charity organisation? Who would fund it? By what mechanism could it become a national organization? In what way could it be marketed at scale such that it had a better image than the IAM? The IAM and RoSPA's national group structures evolved over a period of many decades and it would be very difficult and time-consuming to nowadays create a group structure in competition with both IAM and RoSPA. Any new organisation would have to be run on commercial lines and based around a well known and highly competent advanced driver with an ADI qualification, as are many small, local driver training organisations around the country. Sorry, but starting another charity-based advanced driver organisation is a complete non-starter.
Attracting people to be better drivers is not the issue that the membership has with the IAM and the IAM's image. In my experience, the general public aren't interested in the IAM's image; 90% of the general public don't know what the IAM is; most people think it's pet food. Although we rant and rage about the IAM's marketing and perceived poor image on this and other forums, the truth is we're the only ones who notice and are in the least bit bothered. The general public neither notice nor care what the IAM says or does.
So, for anyone who wants to get involved and actively help other drivers become better, more confident drivers, the IAM and RoSPA are the best, and only, practical source of recruits. I would certainly encourage anyone who is genuinely interested in helping other drivers to improve their driving to sign up as an observer without delay. Don't worry about the IAM's image, it's wholly irrelevant to what you want to achieve.